Mobile phone manufacturer HTC has launched a new flagship mobile phone that includes hip-hop producer Dr Dre’s ‘Beats Audio’ technology.
The Sensation XL model, which also features a 4.7” screen, has been specifically optimized for its audio performance in a bid to capitalize on the increasing number of users who play music through their mobile phones.
Google, which is launching its own new mobile phone next week, has integrated music services with its voice recognition technology as it tries to appeal to a similar audience. Users can says “Listen to…” and the phone will search for the relevant artist or track.
The Sensation XL is the second to be released since a new partnership between HTC and Beats announced in August. The HTC Sensation XE also integrated the technology.
“Great audio is no longer an experience that consumers are willing to sacrifice when purchasing a phone,” said Jimmy Iovine, Chairman of Beats by Dr Dre. “The digital revolution has been great for everything but music,” he added, referring to the quality of the sound typically recorded and played through mobile phones.
Unusually for a mobile phone, the HTC Sensation XL also includes improved headphones, along with an 8MP camera, as featured on the new iPhone 4S.
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