Thursday, September 20, 2012

HTC's 'freefall photoshoot' advert for the One X mobile phone

Using a C130 Hercules plane, 20-year-old photography student Nick Jojola was sent by HTC to take "the perfect picture" in the 0.8 seconds available during freefall. The model he was photographing was falling at 181mph during the dawn shoot .

Featuring 1,000 feathers, 50 mirrors and four lights along with four canisters of smoke, the shoot was initially cancelled due to bad weather. Jojola's tandem jump, which took place in Arizona, aims to kick-off a campaign for HTC's new phone that will see users recommending the phone to potential customers, rather than asking consumers to rely purely on advertising.


View the original article here

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